Mobile Campaigns for Luxury Cars
When browsing the Web today I came across a report of a mobile marketing campaign by a major luxury auto brand--not unlike the mobile case study from BMW we published in our B2C newsletter today. It...
View ArticleCMOs Report Top Challenges
Tweet Tracking, integrating marketing channels and smaller budgets are among CMO’s top challenges, according to a recent survey of more than 100 consumer-targeting CMOs. Aprimo and the Argyle Executive...
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